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Choosing the right material for your banner

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Banners are a great way for organizations to attract attention, increase brand recognition or promote a message. They are affordable and come in many shapes and sizes, making banners highly customizable. When determining the best materials to use in your banner, you’ll want to consult with an expert. If in Arizona, a banner printing Phoenix professional can help you determine the best material to meet your needs. Questions you’ll be asked include:

  • Where will the sign be located, indoors, outdoors or both?
  • How often will the banner be used? (i.e. annual events or in perpetuity)
  • Does the banner need to be mobile? (this matters for installation logistics)

Vinyl banners

Vinyl banners offer many choices. Many buyers choose this material due to its versatility, durability, and availability of options. They are also ideal for digital printing and can be one or two sided.

White matte vinylGood for indoors and outdoors; it can withstand the cold but is not durable for windy and rainy conditions.

Mesh vinyl Highly durable and can withstand rain, wind, and other harsh weather conditions. Made of crisscrossed fibers, permitting air to pass through, so displays beautifully outdoors. This material works well for large banners and in places where light needs to filter through. However, if used in close proximity (i.e. a table), keep in mind you can see right through it.

Scrim Very durable, as it is made from PVC polyester fabric and then laminated. It’s ideal for banners placed outdoors for long periods of time.

Vinyl also comes in different weight classifications so you want to discuss this with your banner printing expert to make sure you choose the right one.

Poly banners

Inexpensive, good for one-time use. Poly banners are not designed to last, however, they do display graphics well and are inexpensive – great for events planning a one-time use.

Canvas banners

Good for indoors or outdoors but, if outdoors, won’t withstand harsh windy or rainy conditions. These banners don’t have a reflective finish but do have a heavier feel than vinyl and are ideal in well-lit conditions, whether it be natural or indoor lighting.

Fabric banners

Buyers looking for indoor use often go with a fabric banner because it’s got a classy feel and look. Choice include fabric soft and satin fabric; the latter has a glossy finish. Keep in mind, unlike other banner options, fabric banners are dyed, not digitally printed.

Remember, looks matter, but you might also want to aim for sturdiness too, as the longer you have your banner, the more return you’ll get on your investment. Talk to your printer about this, along with finishing hems and grommets. Banner promotions are a powerful way to reach an audience. Contact a banner printing Phoenix professional to help you choose the right material, size and aesthetic to communicate to your audience, making a lasting impact.


Sources read:

How Does Vinyl Banners Printing Process Works

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